A modern media
and communications
company.

Citero Media is a modern media and communications company built around stories, influence, data and reach. We work across sport, entertainment, brands, business and culture — turning insight into the kind of stories journalists want to cover and audiences want to share.

Founded by an experienced journalist and media professional, the agency understands both sides of the story: what makes a pitch land, what makes a headline travel, and what makes a campaign feel editorial rather than promotional.

That background shapes everything we do. Campaigns are built with a genuine angle, defensible data, and a narrative that stands up without needing to be rewritten. Outreach goes to named journalists who cover the beat, not to a bought list.

“We know what journalists want because we've worked on the other side of the story.”